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Neuroscience Reveals The Whole-Brain State and its Applications for International Business and Sustainable Success

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Check out this Knowledge Base article from StressTherapy Solutions: Neuroscience Reveals The Whole-Brain State and its Applications for International Business and Sustainable Success.

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Study at a glance

Area
Peak Performance
Study type
Pilot / open study
Authors
Fannin JL, Williams RM
Journal
International Journal of Management and Business (IJMB)
Year
2012
Participants
125 cases
Protocol
EEG with a subconscious belief-change process

Key findings

  • 125 cases recorded over 12 months at three sites with two types of EEG equipment
  • Authors report a statistically significant result (p of 0.010 or less)
  • They propose that changing subconscious beliefs shifts brain-wave activity toward a symmetrical 'Whole-Brain State'
  • They argue this change does not require a lengthy process

This paper describes what the authors call the 'Whole-Brain State,' a bilateral, symmetrical brain-wave pattern, and argues that it supports better decisions and sustainable success in business. They report gathering 125 cases over 12 months at three locations, using different technicians and two types of EEG equipment, in connection with a subconscious belief-change process, with a reported p-value of 0.010 or less. The authors conclude that brain-wave patterns can reorganize quickly and that this has implications for leadership and international business.