Books › Neuroscience & Brain Function
The Neuro Revolution: How Brain Science Is Changing Our World
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Book at a glance
- Area
- Neuroscience & Brain Function
- Written for
- General readers
- Authors
- Lynch Z
- Publisher
- St. Martin's Griffin
- Year
- 2010
- ISBN
- 9780312654887
What's inside
- Brain science in law, including brain-based lie detection
- Neuromarketing and the neuroscience of financial decisions
- Neurotechnology in medicine, the military and the arts
- The ethical and social questions these tools raise
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Zack Lynch, who founded a trade group for the neurotechnology industry, surveys how new tools for reading and influencing the brain are moving out of the laboratory and into everyday life. He follows neuroscience into the courtroom, the marketplace, finance, the military, the arts and religion, and argues that these changes add up to a new kind of society.
A broad, accessible tour for general readers interested in where brain science and neurotechnology are heading, and in the questions they raise.